Major

Graphic Design Concentration

Graphic Design is a diverse and expanding profession encompassing corporate communication, editorial design, advertising, package design, electronic publishing, environmental graphics and motion graphics. Concept development and identity system development in a collaborative problem solving environment are normal parts of the graphic design profession.

The curriculum emphasizes creative problem solving, dovetailing the development of specific technical skills with a strong basis in conceptualization. Graphic design students study a variety of subjects relevant to the field, including typography, illustration, symbology, corporate identity, design history, and computer-assisted design. Additionally, by taking advantage of course offerings in the graphic communication department, students can gain experience in print technology and a more thorough knowledge of production limitations.

The graphic design program culminates in the study of business practices and the development of a portfolio, preparing the student for transition into the profession. To enhance this transition, Cal Poly Art & Design has an active student chapter of AIGA (American Institute of Graphic Arts) and an active field trip and on-campus lecture program featuring visiting artists and designers.

The Graphic Design concentration of the Art and Design Department is distinguished from the Design Reproduction Technology concentration of the Graphic Communication Department. By focusing on creative problem-solving and development of design and layout skills, the Graphic Design concentration leads to positions such as graphic designer, art director and creative director for advertising agencies, design studios and corporate design departments.

The Graphic Communication Department's Design Reproduction Technology concentration focuses on the technical and electronic aspects of transforming design into suitable fashion for reproduction in print media. The concentration leads to positions such as account executive, sales representative, estimator, production coordinator, and other positions requiring a technical understanding of design preparation and reproduction.

applying

Application steps to Cal Poly Art and Design
Sample portfolio requirements for Graphic Design (PDF)

More common forms can be found on our documents page.